The Hindu Friends of Chennai in partnership with the Food Consulate and Fever 104 FM Radio, launched ‘Bake-a-thon’ at the Food Consulate, Velachery to help spread the joy of Christmas. The event was largely volunteer driven; with readers of the paper enrolling for the bake-a-thon online as well as on the spot. A total of 200 volunteers turned up, who were allotted 4 different time slots, accommodating 50 each. The 12 hour Bake-a-thon stretched from 7:30 am up to 7:30 pm. The event turned out to be a massive success with the volunteers managing to bake as many as 400 cakes, which were later distributed to various charities such as Little Sisters of the Poor, The New Life Charitable Trust etc. across Chennai. The volunteers, some first time bakers and others old hands in the kitchen were guided by top professional chefs throughout the baking process. Each of the volunteers were given a kit with carefully measured out ingredients — eggs, flour, butter, fruits and nuts, caramel and sugar enough to make three cakes per kit. The volunteers were also handed recipe booklets as backup.
The event also saw celebrities such as Ganesh Venkatraman and VJ Jagan who dropped by to lend support. Fever FM was the radio partner at the event that was spearheaded by The Hindu in association with Food Consulate.
The event was a grand success and was well received by the public. The Bake-a-thon managed to bring smiles to many delighted faces.